Branding Process

Streamlined logo development  (View our Logos at a Glance)

Katie Bush Design specializes in building and growing brands for SMBs in technology and biotech.  Our 5-step process has been refined over nearly 20 years in the business, giving our clients visually effective and story-telling logos in a very efficient way.

Step 1: Discovery

• Strategic review with client; determine competitive landscape, current and future market position, define core audience(s), review elevator pitch
• Write creative platform, review with client.

Step 2: Design

• Share approved creative platform with design team
• Each designer presents 7-10 logos internally, black & white only, First round, b/w, best 7-10 options presented to client
• 2nd round: Refinements to 1-3 chosen logos, remaining in b/w

Step 3: Color 

• Several color palettes applied to 1 or 2 chosen logos 
• Client review/refine
• Finalized logo and color palette produced: delivered in multiple formats 

Step 4: Guidelines

• ID guidelines written(with do’s/don’ts, approved primary and secondary color palette, typography selections)

Step 5: Imagery/Iconography

• Work with client to develop image and iconographic library to help better define brand elements in collateral