Website Process

What's involved in building a website?

Website estimates can vary widely based upon the complexity of the project. In general, we like to tell our clients to think of buying a website design like buying a car, and in similar price ranges. You can get a basic model to get you from here to there for about $10K, or a luxury version with all the bells and whistles for $60K and more. Most companies land on something in between. Whatever you choose, KBD's collaborative process has the same basic phases:

Phase 1: Planning

• URL purchase and host selection 
• Google analytics account setup
• Use of grayscreen prototype to collaboratively determine content, site map, user experience and site navigation
• Copyediting of content to best tell corporate story

Phase 2: Content, Design & Development

• Carry through new brand elements and imagery into site design comps:
• Creation of templated standard Drupal or Wordpress pages based on approved site mockups
• Content entry
• CMS Training for project team (can be done concurrently with content entry)
• Multimedia production: creation of flash page for home, possible product demo 
• Site optimization
• QA
• Beta test site before live roll

Phase 3: Search engine optimization & social networking

• Work with existing PR/marketing team to generate excitement about web launch
• Social networking: Facebook & Twitter pages
• Implementation of Google analytics
• Development of email news template 
• YouTube page, Flickr photo group

Phase 4: Relationship

• Ongoing consultation to ensure website evolves along with company