SFWTC Website

Requirements:

The San Francisco Wine Trading Company is a small wine shop nestled in the hills above West Portal in San Francisco. A mainstay in the neighborhood for over 30 years, they have become an icon, particularly to the wine collectors to whom they cater. Five years ago, their POS company built them a website linked to the store inventory, allowing them to sell online. However, no attention was paid to the user experience of the actual storefront to the site, and very little sales have been made via the web. SFWTC wants to transition their business model to online sales, and they need a more elegant user interface, with much better SEO, to do so.

Our Solution:

KBD has completely overhauled the architecture of the existing sfwtc.com site, making the search for wines similar to how one would shop in the store. The database can be accessed by directly searching with keywords, or browsing by region, varietal, or country. The new site will appeal to wine experts and novices alike, and additional elements like a Wine Blog, a user community and social networking will help boost the search engine rankings.

www.sfwtc.com